Chris Andrew

Scrunch is now a Sitecore company
Learn how Scrunch and Sitecore are creating a tighter connection between AI-driven discovery and customer decision.

Reintroducing Agent Traffic Monitoring
“Bots” used to be a four-letter word. Now they’re your best new customers. Today, we’re launching our new and improved solution to step one: a completely redesigned Agent Traffic dashboard, now genera...

The end of browsing: How ChatGPT is collapsing the marketing funnel
From endless ads and cluttered recipes to instant AI answers, the internet has shifted. Discover how the collapse of browsing is reshaping traffic, conversions, and why brands must optimize for AI pla...

Why people are turning to ChatGPT for 'vendor bake-offs'
AI tools like ChatGPT are transforming vendor selection—from wedding planning to enterprise procurement—by delivering instant, side-by-side comparisons that buyers trust. Learn how the bake-off is mov...

How ChatGPT is quietly replacing review sites
AI is reshaping the marketing landscape: discover how ChatGPT bypasses traditional review sites, changing how brands capture consumer attention and drive sales.

Announcing our Series A
Scrunch AI has raised $15M Series A to build the infrastructure for AI-native marketing. Learn how we’re helping brands restructure their content for AI agents, not just humans—and why it’s essential ...

A Tale of Two Webs: Cloudflare’s Pay per crawl aims to save content creators while other businesses race to make more content available
Cloudflare’s “Pay per crawl” is a big step toward a fairer web, giving content creators more control while forcing businesses to rethink how they stay visible in AI discovery. Here’s our take on what’...

Scrunch AI welcomes Andrew Sorensen as Head of Customer Success
We’re excited to welcome Andrew Sorensen as our new Head of Customer Success. With a proven track record in enterprise account management and a passion for scaling personalized customer experiences, A...

Publishers vs. Platforms: The battle for visibility heats up in 1H’2025
A new WSJ report reveals how AI search is slashing publisher traffic. Discover what’s driving the shift and how brands can adapt with Scrunch AI.

Announcing Scrunch AI's Agency Partner Program
Discover the Scrunch Agency Partner Program, built to help digital marketing, PR, and communications agencies thrive in an AI-first world. Get tools to boost visibility on ChatGPT, Gemini, and Perple...

Is your best new customer an AI bot?
Shopping no longer starts with search, it starts with AI. Learn how AI agents like ChatGPT and Perplexity are reshaping discovery, and what brands must do to stay in the game.

4 key takeaways from Scrunch’s research collaboration with Bain & Company
Scrunch AI partnered with Bain & Company to explore how AI agents like ChatGPT and Perplexity are reshaping brand discovery. Learn what marketers must do to stay visible and competitive in the age of ...

Your most important site visitor is no longer human
As behavior shifts from search to AI, your most important site visitors today are no longer human—they’re the AI bots crawling your content to decide whether your brand gets cited in an answer.

Scrunch AI welcomes Colleen Tuohy as Head of Marketing
We’re excited to announce that Colleen Tuohy has joined Scrunch AI as our new Head of Marketing. With 15+ years of experience spanning finance, insurance, and tech, Colleen brings deep expertise in st...

Scrunch AI welcomes Adrian Del Busso as Head of Revenue
Scrunch AI is excited to welcome Adrian Del Busso as our new Head of Revenue. With 25 years of enterprise sales experience—most recently as Director of Strategic Accounts at Hearsay Systems—Adrian’s e...

Scrunch AI launches out of beta to help more businesses win in the AI Search era
Scrunch AI is the marketing platform built for the AI search era. As AI replaces traditional search engines, businesses must adapt or risk losing visibility. Scrunch AI helps companies monitor, optimi...

CEO Chris Andrew interviewed on CMO Confidential
A CMO Confidential Interview with CEO Chris Andrew. Chris shares his thoughts on how AI will dramatically alter customer purchase patterns and why marketers should be thinking about how to win “BOT en...

Announcing Scrunch AI
We've raised $4M to help marketers adapt to the AI era and are launching our initial set of tools, including a free performance report you can use to quickly understand how your brand shows up on AI p...