Scrunch is now a Sitecore company

Scrunch is now a Sitecore company. Learn more. Scrunch is now a Sitecore company. Learn more. Scrunch is now a Sitecore company. Learn more. Scrunch is now a Sitecore company. Learn more. Scrunch is now a Sitecore company. Learn more. Scrunch is now a Sitecore company. Learn more. Scrunch is now a Sitecore company. Learn more. Scrunch is now a Sitecore company. Learn more.

Michael Iannelli

LinkedIn posts that robots can’t resist: What the data says about ChatGPT citations

We analyzed LinkedIn citations in ChatGPT. The takeaway? AI cites for content, not clout—and some popular LinkedIn tactics hurt your odds.

A shot at the funnel: What millions of GLP-1 convos reveal about AI search

We analyzed millions of AI conversations about GLP-1s. The takeaway? Every stage of the funnel is playing out inside AI platforms—and often in unexpected ways.

The half-life of AI citations: What 3.5 million citation events taught us about AI’s memory

We analyzed 3.5M citation events. The takeaway? Platform, industry, and source type all play a role in how long citations last.

Measuring prompt performance: What marketers can learn from meteorologists

Learn how to measure AI prompt performance so that you can avoid the noise and reveal real trends over time.

The Reddit paradox: What we learned from an industry breakdown of the most-cited AI sources

We analyzed citation data across industry categories. The takeaway? Don't chase Reddit blindly—focus on the sources that actually matter to your business.

Panel data, explained: What it is and why it matters (in human words)

Learn the ins and outs of panel data and how to use it in your AI search strategy.

AI Overviews vs. AI platforms: What we learned from 22M GenAI interactions

We analyzed 22M GenAI interactions across AI Overviews and AI platforms. The takeaway? Your customers use both channels—so should you.