# Scrunch is now a Sitecore company

Scrunch is now a Sitecore company. Learn more. Scrunch is now a Sitecore company. Learn more. Scrunch is now a Sitecore company. Learn more. Scrunch is now a Sitecore company. Learn more. Scrunch is now a Sitecore company. Learn more. Scrunch is now a Sitecore company. Learn more. Scrunch is now a Sitecore company. Learn more. Scrunch is now a Sitecore company. Learn more.

## Michael Iannelli

### [LinkedIn posts that robots can’t resist: What the data says about ChatGPT citations](https://scrunch.com/blog/linkedin-posts-robots-cant-resist-what-data-says-about-chatgpt-citations)
We analyzed LinkedIn citations in ChatGPT. The takeaway? AI cites for content, not clout—and some popular LinkedIn tactics hurt your odds.

### [A shot at the funnel: What millions of GLP-1 convos reveal about AI search](https://scrunch.com/blog/shot-at-the-funnel-what-millions-of-glp-1-convos-reveal-about-ai-search)
We analyzed millions of AI conversations about GLP-1s. The takeaway? Every stage of the funnel is playing out inside AI platforms—and often in unexpected ways.

### [The half-life of AI citations: What 3.5 million citation events taught us about AI’s memory](https://scrunch.com/blog/half-life-of-ai-citations)
We analyzed 3.5M citation events. The takeaway? Platform, industry, and source type all play a role in how long citations last.

### [Measuring prompt performance: What marketers can learn from meteorologists](https://scrunch.com/blog/measuring-prompt-performance)
Learn how to measure AI prompt performance so that you can avoid the noise and reveal real trends over time.

### [The Reddit paradox: What we learned from an industry breakdown of the most-cited AI sources](https://scrunch.com/blog/reddit-paradox-industry-breakdown-of-most-cited-ai-sources)
We analyzed citation data across industry categories. The takeaway? Don't chase Reddit blindly—focus on the sources that actually matter to your business.

### [Panel data, explained: What it is and why it matters (in human words)](https://scrunch.com/blog/2026-01-panel-data-explained)
Learn the ins and outs of panel data and how to use it in your AI search strategy.

### [AI Overviews vs. AI platforms: What we learned from 22M GenAI interactions](https://scrunch.com/blog/ai-overviews-vs-ai-platforms)
We analyzed 22M GenAI interactions across AI Overviews and AI platforms. The takeaway? Your customers use both channels—so should you.