# Preston Boling

[**Most ‘agency-ready’ AEO tools aren't**  
Learn why most AEO tools fall short for agencies and how to find a partner built for real agency workflows.](https://scrunch.com/blog/most-agency-ready-aeo-tools-arent)

[**The ROI of AEO (and how to prove it)**  
Learn why traditional ROI models fail for AEO and how to measure signals that actually prove impact.](https://scrunch.com/blog/prove-roi-of-aeo)

[**Why your competitors are winning in AI search (and how to fix it)**  
Learn why competitors rank in AI search results and how to close the gap with your citation strategy.](https://scrunch.com/blog/2025-12-competitors-ai-search-citations)