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AXP (Agent Experience Platform)Deliver an optimized experience to AI agents. Agent TrafficAnalyze AI website traffic. Site MapsUnderstand how AI consumes your site.

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Monitoring & CitationsKnow how your brand shows up in AI. InsightsGet actionable tips to grow your AI presence. ShoppingSee AI search performance at the product level.

AI Search TrendsExplore emerging AI search patterns and behaviors.

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\ Enterprise \ AI visibility, insights, and action—any scale.](https://scrunch.com/enterprise/) \ Agencies\ \ Help your clients navigate the AI-first customer journey.](https://scrunch.com/agencies/)

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company Scrunch is now a Sitecore company\ Read more company

By Chris Andrew Last updated 06.03.2026

Your AI search trend and volume questions, answered\ Got questions about AI search trends and volume? Here are the answers you’re looking for, from tracking growth to prioritizing topics and everything in between.

Your AI bot traffic questions, answered\ Got questions about AI bot traffic? Here are the answers you’re looking for, from tracking bot traffic to tying it to human visits and everything in between.

Most ‘agency-ready’ AEO tools aren't\ Learn why most AEO tools fall short for agencies and how to find a partner built for real agency workflows.

By Preston Boling

Introducing Scrunch MCP: Talk to your AI search data in natural language—then put it to work\ Explore your AI search data, surface insights, and take action conversationally in your AI assistant or the Scrunch platform using Scrunch MCP.

By Sage Stahmer

LinkedIn posts that robots can’t resist: What the data says about ChatGPT citations\ We analyzed LinkedIn citations in ChatGPT. The takeaway? AI cites for content, not clout—and some popular LinkedIn tactics hurt your odds.

By Michael Iannelli

Your AI search citation questions, answered\ Got questions about AI search citations? Here are the answers you’re looking for, from citation tracking to beating existing sources and everything in between.

Your AI search monitoring questions, answered\ Got questions about AI search monitoring? Here are the answers you’re looking for, from prompt tracking to competitive benchmarking and everything in between.

A shot at the funnel: What millions of GLP-1 convos reveal about AI search\ We analyzed millions of AI conversations about GLP-1s. The takeaway? Every stage of the funnel is playing out inside AI platforms—and often in unexpected ways.

By Michael Iannelli

New in Scrunch: Track which topics and personas drive brand perception over time with Sentiment Trends\ Scrunch's Sentiment Trends shows you how your brand sentiment in AI search changes over time—and which topics and personas are behind it.

By Sage Stahmer

AI search digest: Q1 2026 industry lookback\ Here are the events and trends that shaped AI search in Q1 2026—and what they mean for your strategy.

By Sage Stahmer

New in Scrunch: Find your prompt-tracking Goldilocks zone with Topic Prompt Optimizations\ Scrunch's Topic Prompt Optimizations identifies which prompts deliver unique value so you can cut the redundant ones and right-size your AI monitoring strategy.

The half-life of AI citations: What 3.5 million citation events taught us about AI’s memory\ We analyzed 3.5M citation events. The takeaway? Platform, industry, and source type all play a role in how long citations last.

By Michael Iannelli

Introducing Shopping: A new level of AI answer transparency for your products\ Track product visibility in AI search, compare performance to competitors, monitor retailer results, and pinpoint the prompts responsible with Shopping.

By Andrew Michael

New in Scrunch: Find and fix your AI blind spots with Content Gaps\ Scrunch's Content Gaps auto-detects missing content for your tracked prompts and generates content briefs to help you close the gap.

By Sage Stahmer

The 3 best answer engine optimization (AEO)/generative engine optimization (GEO) platforms for agencies in 2026\ Scrunch is the most complete AEO/GEO platform for agencies in 2026—agency-ready across monitoring, auditing, optimization, and AI content delivery.

The 4 best answer engine optimization (AEO)/generative engine optimization (GEO) platforms for enterprise companies in 2026\ Scrunch is the most complete AEO/GEO platform for enterprise companies in 2026—enterprise-ready across monitoring, auditing, optimization, and content delivery.

From keywords to prompts: How to right-size your AI search tracking\ Learn how to calculate how many prompts you should track for your AI search strategy using keywords as your guide.

The ROI of AEO (and how to prove it)\ Learn why traditional ROI models fail for AEO and how to measure signals that actually prove impact.

By Preston Boling

The 7 best answer engine optimization (AEO)/generative engine optimization (GEO) tools for 2026\ Scrunch is the most complete AEO/GEO tool for 2026—pairing multi-LLM monitoring and analytics with auditing, optimization, and AI content delivery.

What actually works for AI search optimization\ AI consumes your content differently than humans do. This is how to serve both audiences while optimizing for AI search.

By Robert MacCloy

Measuring prompt performance: What marketers can learn from meteorologists\ Learn how to measure AI prompt performance so that you can avoid the noise and reveal real trends over time.

By Michael Iannelli

The Reddit paradox: What we learned from an industry breakdown of the most-cited AI sources\ We analyzed citation data across industry categories. The takeaway? Don't chase Reddit blindly—focus on the sources that actually matter to your business.

By Michael Iannelli

Introducing Site Maps: Know how AI consumes your site and optimize it\ See where AI is struggling with your site, prioritize and fix problems, and deliver optimized content directly to AI agents all in one workflow with Site Maps.

By Sage Stahmer

Partnership announcement: Diagnose citation gaps with Scrunch, turn content into earned placements with Stacker\ Learn how to use Scrunch and Stacker to close your citation gaps.

By Sage Stahmer

Panel data, explained: What it is and why it matters (in human words)\ Learn the ins and outs of panel data and how to use it in your AI search strategy.

By Michael Iannelli

ChatGPT ads are coming—here’s how to prepare\ OpenAI is bringing ads to ChatGPT. Here’s what brands need to know—and what they need to do to prepare.

By Sage Stahmer

AI search digest: Q4 2025 industry lookback\ Here are the events and trends that shaped AI search in Q4 2025—and what they mean for your strategy.

By Sage Stahmer

Partnership announcement: See which citations matter in Scrunch, automate brand mentions with Noble\ Learn how to use Scrunch and Noble to build a better AI search citation strategy.

By Sage Stahmer

ChatGPT’s app marketplace is open—should you be building?\ OpenAI is accepting apps for review and publication in ChatGPT. Here’s what brands need to know—and first impressions from the Scrunch team.

By Sage Stahmer

New in Scrunch: See what Copilot’s saying about your brand\ Scrunch lets you monitor and optimize for Copilot alongside every other major AI platform.

By Sage Stahmer

Why your competitors are winning in AI search (and how to fix it)\ Learn why competitors rank in AI search results and how to close the gap with your citation strategy.

By Preston Boling

New in Scrunch: Auto-detect competitive brands in AI search with Suggested Competitors\ Scrunch’s Suggested Competitors auto-detects hidden competitors in AI search and lets you track them and compare performance with a click.

By Sage Stahmer

AI Overviews vs. AI platforms: What we learned from 22M GenAI interactions\ We analyzed 22M GenAI interactions across AI Overviews and AI platforms. The takeaway? Your customers use both channels—so should you.

By Michael Iannelli

Introducing AI Search Trends\ Spot trending topics across AI platforms and where to focus next with AI Search Trends. Now generally available to all Scrunch customers!

By Sage Stahmer

From SEO to AEO: new metrics that matter in AI search\ SEO tracked rankings. AI search (aka AEO) tracks visibility. Get to know the metrics matter most in AI search: mentions, citations, referrals, and agent traffic.

Enterprise-ready is a mindset, not a checklist\ I started writing a blog post about our enterprise features. Then I realized I was documenting the world's most boring checklist. Here’s the thing: Every vendor in the AI search space will eventually ...

By Robert MacCloy

A biased guide to buying products for AI search (aka AEO/GEO buyer's guide)\ There’s a new user experience (i.e., AI platforms) taking the world by storm. And CEOs, execs, boards, and especially marketers all want to know how to make sense of it, how to measure it, how to refi...

A better way to answer: “How’s our brand showing up in AI?”\ ☝️That’s a question board members and CEOs are asking their marketing teams. We're fixing that for you with data visualization in Scrunch far more intuitive, customizable, and shareable.

What OpenAI’s ChatGPT Apps SDK means for developers and brands\ OpenAI’s new ChatGPT Apps SDK lets developers build interactive apps directly inside ChatGPT. Here’s how it works and what it means for brands.

By Robert MacCloy

Reintroducing Agent Traffic Monitoring\ “Bots” used to be a four-letter word. Now they’re your best new customers. Today, we’re launching our new and improved solution to step one: a completely redesigned Agent Traffic dashboard, now genera...

By Chris Andrew

Every prompt in its right place\ We’re now giving you complete control over how topics, tags, models, and stages are mapped to the prompts you’re tracking with Scrunch. Not only that, we’ve made it possible to categorize many prompts...

Instant Checkout in ChatGPT: What it means for Ecommerce operators\ Reaction to Instant Checkout in ChatGPT: quick thoughts on what’s actually in the launch and what it means for ecommerce operators.

By Robert MacCloy

The end of browsing: How ChatGPT is collapsing the marketing funnel\ From endless ads and cluttered recipes to instant AI answers, the internet has shifted. Discover how the collapse of browsing is reshaping traffic, conversions, and why brands must optimize for AI pla...

By Chris Andrew

Why people are turning to ChatGPT for 'vendor bake-offs'\ AI tools like ChatGPT are transforming vendor selection—from wedding planning to enterprise procurement—by delivering instant, side-by-side comparisons that buyers trust. Learn how the bake-off is mov...

By Chris Andrew

How ChatGPT is quietly replacing review sites\ AI is reshaping the marketing landscape: discover how ChatGPT bypasses traditional review sites, changing how brands capture consumer attention and drive sales.

By Chris Andrew

Not All AI Traffic is Equal: How to Spot the Bots That Drive Revenue\ In the browsing era, marketers optimized for one thing: being findable in Google. Today, the goal is different. You want to be citable in AI answers because that’s where customer decisions now begin.

July 2025 Product Update\ Learn more about Scrunch AI’s July 2025 updates: Expanded platform coverage with Google AI Mode, Gemini, ChatGPT Shopping enhancements; on-demand prompt refresh, daily updates, bulk tagging/editing, c...

By Robert MacCloy

Announcing our Series A\ Scrunch AI has raised $15M Series A to build the infrastructure for AI-native marketing. Learn how we’re helping brands restructure their content for AI agents, not just humans—and why it’s essential ...

By Chris Andrew

Introducing expanded coverage for Google AI Mode, Gemini, and ChatGPT Shopping\ Scrunch AI now supports Google AI Mode, Google Gemini, and enhanced tracking for ChatGPT Shopping, giving you deeper visibility and more granular insights into how your brand is represented.

By Robert MacCloy

The crawl is coming from inside the house\ AI browsers are booming and publishers are pushing back. But here’s the real question: Do people want to browse the web any more? Scrunch CTO Robert MacCloy argues the real disruption is changing cons...

By Robert MacCloy

Agency Partner Spotlight: Meet Socius Marketing\ Discover how Socius Marketing is helping brands thrive in the age of AI Search. In partnership with Scrunch AI, they're evolving traditional SEO into a holistic visibility strategy. blending content, ...

By Tony Posselli

June 2025 Product Update\ Learn more about Scrunch AI’s June 2025 updates: AI Bot Traffic Monitoring, expanded geo support, redesigned Prompt UI, domain-level analytics, improved exports, bulk archiving, new filters, and more.

By Robert MacCloy

A Tale of Two Webs: Cloudflare’s Pay per crawl aims to save content creators while other businesses race to make more content available\ Cloudflare’s “Pay per crawl” is a big step toward a fairer web, giving content creators more control while forcing businesses to rethink how they stay visible in AI discovery. Here’s our take on what’...

By Chris Andrew

Scrunch AI welcomes Andrew Sorensen as Head of Customer Success\ We’re excited to welcome Andrew Sorensen as our new Head of Customer Success. With a proven track record in enterprise account management and a passion for scaling personalized customer experiences, A...

By Chris Andrew

The AI-Powered Agency: How collaboration is being rewired in 2025\ AI Search is reshaping agency work. Here's what top partners are doing to stay visible, trusted, and ahead in 2025’s discovery landscape.

By Tony Posselli

Publishers vs. Platforms: The battle for visibility heats up in 1H’2025\ A new WSJ report reveals how AI search is slashing publisher traffic. Discover what’s driving the shift and how brands can adapt with Scrunch AI.

By Chris Andrew

May 2025 Product Update\ Learn more about Scrunch AI’s May 2025 product updates: self-serve tools for prompt generation, expanded geolocation support, and enhancements to sources with better drill-downs, exports, and filterin...

By Robert MacCloy

AI, Search & Agents: Key takeaways from Google I/O and Microsoft Build 2025\ Two of the biggest events in tech, Google I/O 2025 and Microsoft Build 2025 are underway this week. If you’re curious about where AI Search, online discovery, and agentic AI are headed, check out our ...

By Robert MacCloy

Announcing Scrunch AI's Agency Partner Program\ Discover the Scrunch Agency Partner Program, built to help digital marketing, PR, and communications agencies thrive in an AI-first world. Get tools to boost visibility on ChatGPT, Gemini, and Perple...

By Chris Andrew

Is your best new customer an AI bot?\ Shopping no longer starts with search, it starts with AI. Learn how AI agents like ChatGPT and Perplexity are reshaping discovery, and what brands must do to stay in the game.

By Chris Andrew

Introducing Scrunchable Week in Review\ Scrunchable is the weekly LinkedIn newsletter for marketers navigating AI Search. Stay sharp with curated insights on ChatGPT, Perplexity, Gemini, and more.

By Colleen Tuohy

April 2025 Product Update\ Learn more about Scrunch AI’s April 2025 product updates: new prompt totals and flexible model-level control, expanded coverage for Google AI Overviews and Claude, domain updates, and new Enterprise D...

By Robert MacCloy

Navigating the future of search: Insights from the Voices of Search podcast\ AI is transforming search and the entire landscape of SEO. As a result, brands must rethink not just how they optimize, but who they're optimizing for. In a special three-part series on the Voices of ...

By Colleen Tuohy

4 key takeaways from Scrunch’s research collaboration with Bain & Company\ Scrunch AI partnered with Bain & Company to explore how AI agents like ChatGPT and Perplexity are reshaping brand discovery. Learn what marketers must do to stay visible and competitive in the age of ...

By Chris Andrew

Your most important site visitor is no longer human\ As behavior shifts from search to AI, your most important site visitors today are no longer human—they’re the AI bots crawling your content to decide whether your brand gets cited in an answer.

By Chris Andrew

March 2025 Product Update\ Learn more about Scrunch AI’s March 2025 product updates: new Google Analytics integration and AI Traffic tab, custom tags for prompts, dashboard-level filtering and time-series tracking, and expanded...

By Robert MacCloy

Scrunch AI welcomes Colleen Tuohy as Head of Marketing\ We’re excited to announce that Colleen Tuohy has joined Scrunch AI as our new Head of Marketing. With 15+ years of experience spanning finance, insurance, and tech, Colleen brings deep expertise in st...

By Chris Andrew

Anthropic has released web search for Claude\ Claude bucks the trend for recent AI search or "search assistant" features: it makes it clear when it is searching the web, it exposes the search terms being used, and it exposes the underlying search...

By Robert MacCloy

Scrunch AI welcomes Adrian Del Busso as Head of Revenue\ Scrunch AI is excited to welcome Adrian Del Busso as our new Head of Revenue. With 25 years of enterprise sales experience—most recently as Director of Strategic Accounts at Hearsay Systems—Adrian’s e...

By Chris Andrew

3 key takeaways from CMO Summit New York\ On March 12th, CEO Chris Andrew spoke at the CMO Alliance’s CMO Summit New York. Chris broke down the mechanics of AI Search and shared a practical framework for working directly with AI crawlers and ...

By Wil Armstrong

Significant updates to ChatGPT Search are coming\ ChatGPT's search capabilities are evolving rapidly, with OpenAI shifting away from Bing to in-house search indexing. These changes impact search visibility, SEO strategies, and how AI-powered search r...

By Robert MacCloy

Scrunch AI launches out of beta to help more businesses win in the AI Search era\ Scrunch AI is the marketing platform built for the AI search era. As AI replaces traditional search engines, businesses must adapt or risk losing visibility. Scrunch AI helps companies monitor, optimi...

By Chris Andrew

OpenAI announces Deep Research\ OpenAI released Deep Research, an agent that can perform multi-step research for users. Here's some things to know for web and content teams.

By Robert MacCloy

ChatGPT launches Operator web browser agent\ ChatGPT launched their Operator web browser agent today. This is a launch I've been anticipating for a while, so I was excited to try it out. Here are a couple things to know about Operator so far, w...

By Robert MacCloy

CEO Chris Andrew interviewed on CMO Confidential\ A CMO Confidential Interview with CEO Chris Andrew. Chris shares his thoughts on how AI will dramatically alter customer purchase patterns and why marketers should be thinking about how to win “BOT en...

By Chris Andrew

Announcing Scrunch AI\ We've raised $4M to help marketers adapt to the AI era and are launching our initial set of tools, including a free performance report you can use to quickly understand how your brand shows up on AI p...

By Chris Andrew