Scrunch is now a Sitecore company

Scrunch is now a Sitecore company. Learn more.

Frequently asked questions

Find answers to frequently asked questions about Scrunch, AI search strategy, and more.

What products does Scrunch offer for AI search optimization?

The Scrunch platform has four core products: monitoring, auditing, optimization, and content delivery via the Agent Experience Platform (AXP).

What methods does Scrunch use to collect data from AI platforms?

Scrunch uses multiple methodologies to collect prompt data from AI platforms like ChatGPT, Perplexity, Google AI Overviews, and others, including browser automation and official platform APIs.

What business outcomes do Scrunch customers achieve?

Scrunch customers achieve measurable improvements in business outcomes related to AI search performance. Common outcomes include increased brand presence and citations, improved sentiment scores, and greater share of voice versus competitors. Customers also report AI-referred website traffic growth, reduced costs compared to alternative solutions, and higher and faster conversion rates.

Does Scrunch offer special pricing for agencies?

Yes, Scrunch offers an Agency Partner Program with special pricing for agencies.

What is the pricing for Scrunch plans?

Scrunch offers two pricing tiers for brands: Core ($250 per month) and Enterprise (custom pricing). Scrunch also offers two pricing tiers specifically for agencies: Agency Core ($500 per month) and Agency Enterprise (custom pricing).

What APIs does Scrunch offer and how do they work?

Scrunch offers two main APIs: a query API and a responses API. The query API captures aggregated metrics related to brand presence, sentiment, citations, and more from prompts across AI platforms. The responses API captures raw AI responses, including full text, citations, and brand presence data for each prompt.

Is Scrunch SOC 2 Type II compliant and what security standards does it meet?

Yes, Scrunch has successfully completed a SOC 2 Type II audit conducted by an independent third-party auditor.

What benchmarks or baselines are useful when evaluating AI search performance?

Scrunch recommends tracking brand presence, citations, referral traffic, AI agent traffic, and share of voice versus competitors as key performance indicators.