Scrunch Labs

Scrunch Labs is a dedicated research center where Dr. Michael Iannelli publishes work at the intersection of AI search and modern marketing. Explore trends, data studies, and free tools designed to help you navigate the AI-first customer journey.

Data studies

\LinkedIn citations
Data study
LinkedIn posts that robots can’t resist
We analyzed LinkedIn citations in ChatGPT. The takeaway? AI cites for content, not clout—and some popular LinkedIn tactics hurt your odds.
\Read more](https://scrunch.com/blog/linkedin-posts-robots-cant-resist-what-data-says-about-chatgpt-citations/)

\GLP-1 archetypes
Data study
A shot at the funnel
We analyzed millions of AI conversations about GLP-1s. The takeaway? Every stage of the funnel is playing out inside AI platforms—and often in unexpected ways.
\Read more](https://scrunch.com/blog/shot-at-the-funnel-what-millions-of-glp-1-convos-reveal-about-ai-search/)

\Citation half-life
Data study
The half-life of AI citations
We analyzed 3.5M citation events. The takeaway? Platform, industry, and source type all play a role in how long citations last.
\Read more](https://scrunch.com/blog/half-life-of-ai-citations)

\Reddit paradox
Data study
The Reddit paradox
We analyzed citation data across industry categories. The takeaway? Don't chase Reddit blindly—focus on the sources that actually matter to your business.
\Read more](https://scrunch.com/blog/reddit-paradox-industry-breakdown-of-most-cited-ai-sources)

\AIO vs. chatbots
Data study
AI Overviews vs. AI platforms
We analyzed 22M GenAI interactions across AI Overviews and AI platforms. The takeaway? Your customers use both channels—so should you.
\Read more](https://scrunch.com/blog/ai-overviews-vs-ai-platforms)

Tools

\Prompt
What is Scrunch and what tools does it offer for tracking AI search visibility?
Awareness
Prompt
How can agencies support clients in AI-first customer journeys?
Evaluation
Prompt
Book a demo with Scrunch to explore AI search visibility and experience solutions
Decision
Prompt
How to become a Scrunch brand ambassador and advocate for AI-first solutions
Advocacy
Prompt Generator
Generate the prompts AI buyers are already asking. Build a library by funnel stage, test which questions drive citations, and optimize for the moments that matter.](https://scrunch.com/tools/prompt-generator/)

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