Analytics for your new VIP web visitors: AI agents.

AI agents are visiting on behalf of buyers. Agent analytics shows you how they interact with your site.

Human visitors

16.7%
1850

Bot visitors

83.3%
9250

  • ChatGPT: 53%
  • Claude: 22%
  • Perplexity: 25%

Stop treating AI traffic like it’s just noise

Know what models matter

Break down visits from ChatGPT, Claude, Gemini, Perplexity, and more and prioritize the LLMs your customers prefer.

Start tracking Al traffic

Detect signal vs. noise

Spot your top content

Top Bot Agents

  • ChatGPT: 79%
  • Perplexity: 8%
  • Gemini: 6%
  • Claude: 2%

Agent Traffic Over Time

Last 12 weeks

  • Retrieval
  • Indexer
  • Training
  • Active

Detect signal vs. noise

Separate bot traffic by type—training, indexing, and retrieval—identify traffic tied to real user prompts.

Recent bot requests

  • 3.09 11:17 PM
    Retrieval: /blog/payroll-compliance
  • 3.10 8:48 AM
    Training: /platform/all-in-one-payroll
  • 3.10 8:52 AM
    Retrieval: /blog/401k-guide

Traffic distribution

  • Retrieval: 78%
  • Training: 15%
  • Indexing: 7%

Spot your top content

Discover what pages AI agents rely on most when generating answers about your brand or products.

The future of AI systems

  • Retrieval:
    234 visits
  • Blog:
    384 visits
  • Home page:
    1739 visits

364% increase in brand presence for non-branded prompts

"More and more of the buying cycle is happening in AI search—not on our website. Scrunch helps us make sure high-intent buyers find and choose us in those channels."

Jessie Dawson
Senior Director of Web Strategy & Operations

AXP

Your site isn’t built for AI. Now it can be.

Agent Experience Platform (AXP) detects AI agents at the edge and serves them AI optimized content—all without disrupting the human experience.

Human experience

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Agent experience

Tokens: 0

Token difference

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"Scrunch helped us turn AI search into a core part of our acquisition strategy. We're seeing 4x growth since adopting it."

Danilo Vaccalluzzo
Digital Marketing Manager

4x growth in new paying customers

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