# Analytics for your new VIP web visitors: _AI agents._

AI agents are visiting on behalf of buyers. Agent analytics shows you how they interact with your site.

## Human visitors
16.7%  
1850

## Bot visitors
83.3%  
9250

- ChatGPT: 53%  
- Claude: 22%  
- Perplexity: 25%

## Stop treating _AI traffic_ like it’s just noise

### Know what models matter

Break down visits from ChatGPT, Claude, Gemini, Perplexity, and more and prioritize the LLMs your customers prefer.

### Start tracking Al traffic  
### Detect signal vs. noise  
### Spot your top content

#### Top Bot Agents

- **ChatGPT**: 79%  
- **Perplexity**: 8%  
- **Gemini**: 6%  
- **Claude**: 2%

### Agent Traffic Over Time  
_Last 12 weeks_

- **Retrieval**  
- **Indexer**  
- **Training**  
- **Active**

### Detect signal vs. noise

Separate bot traffic by type—training, indexing, and retrieval—identify traffic tied to real user prompts.

#### Recent bot requests

- 3.09 11:17 PM  
  Retrieval: /blog/payroll-compliance
- 3.10 8:48 AM  
  Training: /platform/all-in-one-payroll
- 3.10 8:52 AM  
  Retrieval: /blog/401k-guide

#### Traffic distribution

- Retrieval: 78%  
- Training: 15%  
- Indexing: 7%

### Spot your top content

Discover what pages AI agents rely on most when generating answers about your brand or products.

#### The future of AI systems

- Retrieval:  
  234 visits
- Blog:  
  384 visits
- Home page:  
  1739 visits

### 364% increase in brand presence for non-branded prompts

"More and more of the buying cycle is happening in AI search—not on our website. Scrunch helps us make sure high-intent buyers find and choose us in those channels."

Jessie Dawson  
Senior Director of Web Strategy & Operations

### AXP

## Your site isn’t built for AI. Now it can be.

Agent Experience Platform (AXP) detects AI agents at the edge and serves them AI optimized content—all without disrupting the human experience.

### Human experience
Tokens: 0  
### Agent experience
Tokens: 0  
### Token difference
0

"Scrunch helped us turn AI search into a core part of our acquisition strategy. We're seeing **4x growth** since adopting it."

Danilo Vaccalluzzo  
Digital Marketing Manager  
### 4x growth in new paying customers

## Get started in seconds

Run an AI visibility audit for your site or schedule time with us.

See results in 30 seconds  
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